Posted by: Medical Butler
on Sep 15, 2011
Manila, September 7, 2011 – The Phili
ppines launches first mobile health apps contest to transform healthcare in the country. Sponsored by Borderless Healthcare Group Inc, a contest named “HERO” (Health Enterprise/Entrepreneur Revolution Officer) will commence in the Philippines to search for the most innovative idea for a mobile healthcare application that will redefine global healthcare. The winner will undergo a USD $25,000 incubation program managed by a multi-disciplinary team of experts ranging from renowned medical doctors, medical-legal professionals, investment bankers and telecommunication leaders. He/she will also be flown to Singapore on October 11, 2011 to attend the award ceremony at the inaugural Borderless Healthcare Forum - a week-long event featuring key global opinion leaders from the healthcare TMT (Technology, Media, Telecommunication) and investment space.
This initiative was inspired by the shifting consumer demand for mHealth apps that provide more than just basic healthcare information. It is estimated that there will be more than 500 million mHealth users by 2015, of which, the majority will be in the Asia Pacific region.
"First generation health-centric mobile apps with basic content or simple algorithms will soon be obsolete as consumers today are looking for new levels of interactivity, functionality, scalability and professional content in their healthcare apps," said Frank Levering, Director of IT Strategy of BH Mobile Pte Ltd. Dr Joseph Barril, renowned cardiac surgeon at Asian Hospital and Medical Center, Manila, added, “Everyone is talking about globalization and with the advent of new tools in communications, everyone is within reach. Second opinions and interpretation of medical tests are just a click away.”
