Manila, September 7, 2011 – The Philippines launches first mobile health apps contest to transform healthcare in the country. Sponsored by Borderless Healthcare Group Inc, a contest named “HERO” (Health Enterprise/Entrepreneur Revolution Officer) will commence in the Philippines to search for the most innovative idea for a mobile healthcare application that will redefine global healthcare. The winner will undergo a USD $25,000 incubation program managed by a multi-disciplinary team of experts ranging from renowned medical doctors, medical-legal professionals, investment bankers and telecommunication leaders. He/she will also be flown to Singapore on October 11, 2011 to attend the award ceremony at the inaugural Borderless Healthcare Forum - a week-long event featuring key global opinion leaders from the healthcare TMT (Technology, Media, Telecommunication) and investment space.

This initiative was inspired by the shifting consumer demand for mHealth apps that provide more than just basic healthcare information. It is estimated that there will be more than 500 million mHealth users by 2015, of which, the majority will be in the Asia Pacific region.

"First generation health-centric mobile apps with basic content or simple algorithms will soon be obsolete as consumers today are looking for new levels of interactivity, functionality, scalability and professional content in their healthcare apps," said Frank Levering, Director of IT Strategy of BH Mobile Pte Ltd.   Dr Joseph Barril, renowned cardiac surgeon at Asian Hospital and Medical Center, Manila, added, “Everyone is talking about globalization and with the advent of new tools in communications, everyone is within reach. Second opinions and interpretation of medical tests are just a click away.”

This HERO mHealth app competition has also received support from IT professionals in the country. “The Philippines has a solid history of mobile technology innovations. The HERO contest leverages this strength to help address the challenges and needs of Philippine healthcare. No doubt this contest and the incubation lab will help pioneer the use of mobile health applications in solving real world problems,” says Dr Mike Muin, Healthcare IT Professional in the Philippines and current Chief Information Officer for The Medical City.

Budding mobile apps developers can now participate in the HERO competition by submitting an 800-word description on his/her mHealth app idea to http://www.borderlesshealthcare.com/heroaward.  The winning app will be accessed on its usability, simplicity, design and customisation.   The closing date for concept submission is on September 23, 2011.

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For more information and enquiries, please contact:

Lani Santiago at +63 927 501 2272; lani@borderlesshealthcare.com or hero@borderlesshealthcare.com. 

About BH Mobile Pte Ltd

BH Mobile Pte Ltd is a business unit of Borderless Healthcare Group, Inc dedicated to the health centric mobility business.  BH Mobile is established to develop the world's first comprehensive health and wellness centric mobile app marketplace with dedicated mHealth labs and developer's community around the globe. Managed by key experts with medical, medical legal, telecommunication, information technology and database backgrounds, BH Mobile is positioned to aggregate, develop, and incubate health centric mobile apps to create the gold standard for health app service and delivery mechanisms.